RAISING TRAFFIC: Building Your Audience
From the Center for History and New Media at George Mason University, here’s a useful guide to building and audience on the web - by Daniel J. Cohen and Roy Rosenzweig.
In this chapter you will learn about:
- Defining and reaching your project’s audience(s)
- Ways to market your site, from individual contacts to mass media
- How Google and other search engines rank your site and refer visitors
- Getting your visitors to come back to your site regularly and contribute suggestions for improvement
- What server logs are, and how they may help you understand the strengths and weaknesses of your site
Take a look at the guide, folks.
