Interesting piece in today’s WSJ about a dilemma faced by many bloggers: You have to keep blogging to raise traffic, but how do you take a vacation?
The Wall Street Journal
August 31, 2006; Page B1
No Day at the Beach
Bloggers Struggle With What to Do About Vacation
By ELIZABETH HOLMES
E-mail: elizabeth.holmes[at]wsj.com
Excerpt:
A banner stripped across the top of the Daily Dish declares that the popular Web log’s host, Andrew Sullivan, has "gone fishing." Mr. Sullivan declared a two-week vacation and opted to leave his political blog behind. Several thousand of his readers have done the same. Despite the efforts of three verbose guest bloggers, replacements handpicked by Mr. Sullivan, the site’s visitor tally has fallen. The Daily Dish, now part of Time magazine, usually garners around 90,000 unique visitors, or individual readers, each day. At the start of the first workweek without him, Mr. Sullivan’s blog received about 67,000 hits, according to Site Meter. This week, traffic has hovered around 57,000. "The frequency of emails of ‘Bring back Andrew’ and ‘This is stupid. Bring back Andrew’ is definitely higher than anything I’ve ever written," says David Weigel, a 24-year-old assistant editor at Reason magazine, who is one of Mr. Sullivan’s guest bloggers and has filled in at other sites in the past.
In the height of summer-holiday season, bloggers face the inevitable question: to blog on break or put the blog on a break? Fearing a decline in readership, some writers opt not to take vacations. Others keep posting while on location, to the chagrin of their families. Those brave enough to detach themselves from their keyboards for a few days must choose between leaving the site dormant or having someone blog-sit. To be sure, most bloggers don’t agonize over this decision. Of the 12 million bloggers on the Internet, only about 13% post daily, according to the Pew Internet and American Life Project. Even fewer — 10% — spend 10 or more hours a week on their blogs. Yet for the sliver of people whose livelihood depends on the blog — whether they are conservative, liberal or don’t care — stepping away from the keyboard can be difficult.
